overview

Inspired by traditional Mexican flavors and colorful street signage, I wanted to create a brand that accurately represented cultural elements. The brand was to feel retro, and represent heritage and history, but should remain fun and a little mischievous.

• Read the Full Case Study on Behance

overview

A reference sheet generally keeps track of the design, colors, and overall visual identity of a character. The following was created to be used in the creation of the VTUBER's model and for consistency of style moving forward, should the character be recreated by another artist.

Work on this sheet included front, back and side profiles, clothing design, and four facial expressions.

overview

This series of illustrations pays homage to iconic horror movie characters. The art is inspired by flat, cel shaded styles.

overview

Dr. Martens’ appeal to people who have their own individual style but share a united spirit – authentic characters who stand for something. People who possess a proud sense of self-expression.

In spite of their strong sense of brand identity, the style has evolved far and away from it’s original punk roots, and through this catalogue, you can see the shift towards their ancestral beginnings, with a modern twist.

Work on this catalogue includes image curation, hand-made typographic elements, formatting and general design.

• Read the Full Case Study on Behance

Overview

EDGE is a multi-format video game magazine based in the UK published by Future PLC. Each independent, innovative issue of Edge magazine overflows with in-depth interviews with creative greats, frank, reliable reviews of games, hardware and software on a global scale, alongside the latest industry news. This issue follows a Halloween theme, with all games discussed delving into darker themes. The color palette, illustrations and video games are all hand picked, and align closely to the chosen theme.

Work on this magazine includes image curation, illustrated cover design, and hero story cover illustration, formatting, logo, general design, and copyediting.

• Read the Full Case Study on Behance

Overview

The Sabin Vaccine Institute is a global health non-profit working to bring immunization benefits to under-served communities across the globe. The work showcased here has been created to expand brand awareness and reach funding goals.

Work showcased in this section includes designs from concept to completion, stock image curation, and branding. Created in collaboration as a part of Sabin's communication department.

Global HPV Consortium Launch Materials

In September 2023, Sabin spearheaded the launch of the Global HPV Consortium — a public-private and trans-disciplinary movement — to quicken the pace of HPV prevention and cervical cancer elimination.

Event collateral included a strategy and action plan, event brochure, and factsheet highlighting the severity of the disease and why it's a priority for the global health community at large.

• read more

Overview

🏅2023 American Advertising Federation - Corpus Christi | Silver ADDY AwardFor this project, I was inspired by the decorative style found in traditional tarot cards as inspiration, I aimed to create a very ornate and lavish product line. The packaging establishes mysterious luxury to entice its audience, using a dark earthy green palette with gold detailing.

This project includes designs for three constructed pieces, and two labels alongside the brand identity, informational piece, and point of purchase solutions.

• Read the Full Case Study on Behance

Overview

To rebrand such a large company came at no small cost - as their mascot and image has remained the same for decades and is beloved by many. However, there were existing issues with their branding and namesake. For this project, the aim was to separate the brand image from a person, and reflect a new visual and aesthetic feel, with their target demographic being shifted to young women with an interest in health for themselves and family.

Work showcased in this section includes Brand Identity & System, Social Media Pages, Packaging Solutions, Annual Report, and Website.

• Read the Full Case Study on Behance

Overview

Lorelei Brewing Co is a craft brewery and taproom in Corpus Christi, TX. A small business, dedicated to educating about craft brewing, and showcasing a small selection of their drinks in a canned variety among restaurants and store shelfs. This company was celebrating their seventh anniversary, and wanted to use a “Seven Seas” theme, to play alongside their nautical style copywriting, and existing branding. The logo was designed to elevate their brand, and use existing elements as an homage to their history. All illustrations were hand drawn with the copywriting and story telling of each character in mind.

Deliverables for this project include 7th Anniversary logo, 3 mechanical designs, original illustrations, and photoshop mockups.

Overview

Nightingale is a modern serif typeface inspired by vintage hand-painted ghost signage, and meant to create a feeling of nostalgic romance. The typeface gained it's name from the triangular serifs mimicking a nightingale beak.

Deliverables for this project are comprised of the font OTF file and design, the Type Specimen Poster, and Social Media Posts.

— Comission guidelines!!